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4 Examples of Failed Packaging Design 4 Examples of Failed Packaging Design Not all packaging designs have done well for the products or brands they represent. Here are a few examples of designs that have not led to positive ... Kevin Keating at PKG
How to IMMEDIATELY Bring Attention to Your Product with Effective Packaging Design How to IMMEDIATELY Bring Attention to Your Product with Effective Packaging Design 72% of consumers say packaging design influences their purchasing decisions. Kevin Keating at PKG
Limiting Use of Plastics to Create Environmentally Friendly Packaging Limiting Use of Plastics to Create Environmentally Friendly Packaging The commitment from many brands to reduce plastic CPG packaging couldn’t have come at a better time. National Geographic suggests 91% of plastic is ... Kevin Keating at PKG
5 Brands That Have Utilized the Most Effective Packaging Designs 5 Brands That Have Utilized the Most Effective Packaging Designs Packaging design can influence consumers when making product choices. Around 50% of consumers are willing to pay more for products packaged in ... Kevin Keating at PKG
How to Make Your Packaging as Effective as Possible Using the Least Materials How to Make Your Packaging as Effective as Possible Using the Least Materials Benefits of Effective Packaging Effective packaging houses your product and attracts customers. It's an important opportunity to connect with ... Kevin Keating at PKG
What is Minimalist Packaging Design and Is It Right for Your CPG Brand? What is Minimalist Packaging Design and Is It Right for Your CPG Brand? A minimalist packaging design grabs the attention of consumers because of its understated properties. It isn’t as busy as other CPG packaging. It ... Kevin Keating at PKG
Can Changing a Product's Packaging Design Change Its Audience? Can Changing a Product's Packaging Design Change Its Audience? Evidence shows packaging design makes a difference. 61% of consumers are more likely to repeat the purchase of a luxury product if the packaging is ... Kevin Keating at PKG
How to Improve the Shopability of Your CPG Products Through Better Packaging How to Improve the Shopability of Your CPG Products Through Better Packaging Your CPG packaging is often the first impression customers have of your product. It also helps advertise your brand and showcase the quality of your ... Kevin Keating at PKG
5 Tips for Creating the Most Attractive CPG Packaging 5 Tips for Creating the Most Attractive CPG Packaging Package design is one of the most important components of marketing a product. It is what makes a first impression on customers. Kevin Keating at PKG
Is Reusable or Recyclable CPG Packaging a Better Option? Is Reusable or Recyclable CPG Packaging a Better Option? Sustainable packaging is extremely important to CPG customers. Reusable and recyclable packaging are two options that help reduce waste. Depending on ... Kevin Keating at PKG
PepsiCo Has Set Some Aggressive Packaging Sustainability Goals PepsiCo Has Set Some Aggressive Packaging Sustainability Goals PepsiCo has given hope to many of its customers by setting aggressive sustainability goals. The aim is to use more environmentally friendly CPG ... Kevin Keating at PKG
Discover Camouflage Packaging and Its Uses Discover Camouflage Packaging and Its Uses Camouflage packaging isn’t what it sounds like on the surface. Many CPG brands are partnering with other brands to create fun and interesting ... Kevin Keating at PKG
The Options for Reusable Packaging The Options for Reusable Packaging There is a high demand for sustainable CPG packaging. Consumers are basing buying decisions on which materials are used. Kevin Keating at PKG
Challenges That Packaging Companies Are Facing Challenges That Packaging Companies Are Facing The CPG packaging industry has thrived during the pandemic, with consumers traveling less and spending more. Brands found ways to overcome CPG ... Kevin Keating at PKG
How Can CPG Brands Reduce Waste Through Packaging? How Can CPG Brands Reduce Waste Through Packaging? Today’s consumers are concerned with sustainability. They make purchasing decisions based on whether a brand’s values align with theirs. Kevin Keating at PKG
How Your CPG Brand's Packaging Can Integrate With Smartphones How Your CPG Brand's Packaging Can Integrate With Smartphones Many brands use QR codes that enable shoppers to engage with the product directly. This provides valuable opportunities for companies to gather ... Kevin Keating at PKG
Are Paper Bottles a Practical and Sustainable Option for CPG Brands? Are Paper Bottles a Practical and Sustainable Option for CPG Brands? Companies like Coca-Cola and Absolut are testing paper bottles. New innovations are breaking barriers that make CPG packaging more sustainable, so it ... Kevin Keating at PKG
Here are Some Packaging Conferences to Put on Your Calendar for the 1st Half of 2022 Here are Some Packaging Conferences to Put on Your Calendar for the 1st Half of 2022 Packaging conferences are the perfect networking opportunity for CPG brands. They provide many ways to connect with other professionals in your ... Kevin Keating at PKG
The CBD Consumer - Use These Demographics to Help Shape Your Packaging Strategy The CBD Consumer - Use These Demographics to Help Shape Your Packaging Strategy CBD usage is on the rise. Products come in many forms and help treat numerous conditions. Kevin Keating at PKG
How Can Cannabis Packaging Be More Sustainable? How Can Cannabis Packaging Be More Sustainable? Of all the industries planning to go green, cannabis should be at the top. Sustainable packaging is just as important as sustainable products. Kevin Keating at PKG
Warnings About Food Packaging That Can Contain Allergens Warnings About Food Packaging That Can Contain Allergens As a CPG brand, you know how important it is to take allergies into consideration when planning new products. Packaging is another aspect of equal ... Kevin Keating at PKG
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