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Consumer First Insights
packaging
Customizable Packaging Kits And the Ultimate Unboxing Experience
Customers love a personalized experience when opening packaging. Unboxing a new product increases the excitement and anticipation.
Kevin Keating at PKG
Types of Legal Cannabis and CBD Packaging Options
The days of distributing marijuana in baggies are long past. There are many different types of legal cannabis products on the market, from oils to ...
Kevin Keating at PKG
Research On How EcoFriendly Packaging Impacts Consumer Choices
Customers are more concerned than ever about making sustainable purchases. Your CPG packaging is the first thing they see about your product and will ...
Kevin Keating at PKG
Post Consumer Recycled Materials And CPG Brands
What Are Post Consumer Recycled Materials? Post-consumer recycled materials (PCR) are the materials consumers recycle. This phrase refers to anything ...
Kevin Keating at PKG
Edible Packaging Explored as a Viable Option for CPG Brands
Edible packaging may seem like a rather strange concept, but it is an emerging trend to watch.
Kevin Keating at PKG
Digital Watermarks Are Making Plastic Packaging Easy to Recycle
If you are using plastic in your CPG packaging, adopt digital watermarks to be more sustainable. They help the recycling process by making plastics ...
Kevin Keating at PKG
Can the Environment Impact Your Packaging?
Environmental factors are important to consider when choosing CPG packaging materials. Conditions such as heat, rain, humidity, and sunlight can all ...
Kevin Keating at PKG
Coca-Cola is Testing Paper Bottles for Its Products
Sustainability is a concern across all areas of the food and beverage industry. Beverage companies continue looking for new ways of creating ...
Kevin Keating at PKG
Simple Ways CPG Brand Can Lower Packaging Costs
Your CPG packaging should stand out and be effective. It should add value without eroding cost margins.
Kevin Keating at PKG
Packaging Trends in Pet Food Production
Consumers spend millions each year on pet food. Packaging can determine which products sell better than others.
Kevin Keating at PKG
Packaging Can Inform Consumers of Plant Based Meat Products
One of the fastest-growing CPG design trends is related to plant-based meat packaging. In the past year or so, more than 40% of Americans tried ...
Kevin Keating at PKG
8 Steps to Managing the CPG Packaging Development Process
Packaging is an increasingly complex part of the product lifecycle. Part of shortening your time to market and increasing the chances of your ...
Kevin Keating at PKG
Avoid These 6 Design Mistakes With Your Packaging
Your product might be incredible, but poor CPG packaging could doom your business before consumers have a chance to try it. Here are some of the most ...
Kevin Keating at PKG
5 Common Packaging Errors and How to Fix Them
CPG packaging mistakes happen. In retrospect, it may be a humorous story to share at a party, but at the time, it's probably nothing to laugh about. ...
Kevin Keating at PKG
Is Sustainable Packaging Less of a Priority Thanks to COVID-19?
Some CPG brands are in survival mode due to supply chain limitations. Does this mean brands are less worried about sustainability? How has the ...
Kevin Keating at PKG
5 Must-Attend Packaging Conferences for 2020
CPG packaging conferences can help fuel your business success. The attendees range from other vendors that will allow you some competitive research, ...
Kevin Keating at PKG
How Social Media Will Influence Packaging Design in 2020
Designing product packaging is just one way to influence consumers on the buying journey. Best practices dictate that the brand extends across buying ...
Kevin Keating at PKG
How to Leverage the Voice of the Customer for Packaging Decisions in 2019
The Voice of the Customer, or VoC, is a broad term describing consumer feedback about their expectations of and experiences with products and ...
Kevin Keating at PKG
Demand for Biodegradable Food Packaging Expected to Explode by 2023
Biodegradation happens when bacteria, fungi, and other biological organisms break down a complex material into simpler components.
Kevin Keating at PKG
Will Consumers Embrace a Milk-Man Style Packaging Model?
By the 1970s, home milk delivery in America via the “milk-man” had become a rarity. Throughout that decade, however, there were still plenty of ...
Kevin Keating at PKG
Packaging and the Supply Chain: 4 Key Considerations
The packaging supply chain has never been simple. Even so, it is becoming still more complex as consumers demand more from their packaging, including ...
Kevin Keating at PKG
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