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The Value of Aligning Your Product Packaging with Your Brand Messaging The Value of Aligning Your Product Packaging with Your Brand Messaging Packaging and brand messaging haven’t always been as closely aligned as they are now. Marketers now know that when there is an “experience gap” ... Kevin Keating at PKG
The Rise of Pastels in Packaging Design The Rise of Pastels in Packaging Design Colors that are mixed with significant amounts of white pigment are pastels, and they are often designated by the adjective “pale” or “light” before ... Kevin Keating at PKG
The Rise of Zero-Waste Packaging The Rise of Zero-Waste Packaging Zero-waste packaging doesn’t necessarily mean “zero packaging period.” After all, products must make it safely to retailers and consumers, and ... Kevin Keating at PKG
Amazon Incentive Program Is Disrupting the Packaging Industry Amazon Incentive Program Is Disrupting the Packaging Industry Concern about excess product packaging is not new. Even before internet saturation and the rise of e-commerce, consumers and environmental ... Kevin Keating at PKG
5 Innovative Eco-Friendly Packaging Options 5 Innovative Eco-Friendly Packaging Options Designing CPG packaging is hard, because packaging designs have to satisfy regulations and consumers, while minimizing impact on the environment. Kevin Keating at PKG
5 Environmental Issues Impacting Packaging Design in 2018 5 Environmental Issues Impacting Packaging Design in 2018 The ideal CPG product packaging really only exists as a concept. We would love food packaging that would flawlessly maintain food quality and safety ... Kevin Keating at PKG
Simple Changes Packaging Makes a Big Differences for Parents Simple Changes Packaging Makes a Big Differences for Parents Johnson & Johnson baby care products have been household standards for many generations of parents. But parenting styles and preferences change, ... Kevin Keating at PKG
The Psychology of Product Packaging for CPG Brands The Psychology of Product Packaging for CPG Brands The list of factors that influence consumer buying behavior is practically endless. Not only do the products themselves play a role, but so does the ... Kevin Keating at PKG
Color and Imagery Snag Top Spots in Consumer Package Preferences Color and Imagery Snag Top Spots in Consumer Package Preferences No one disputes the importance of great packaging design, but what specifically about packaging designs make products stand out from competitors? ... Kevin Keating at PKG
Convenient Packaging a Top Priority for Snackers Convenient Packaging a Top Priority for Snackers Food consumption is done differently than it was a generation or two ago. Flexible and non-traditional work schedules and difficulty getting multiple ... Kevin Keating at PKG
How Food Packaging Design Influences Consumer Taste How Food Packaging Design Influences Consumer Taste Although aspects of the human sensory system are assigned to different categories (sight, sound, smell, taste, touch), it is rare to experience one ... Kevin Keating at PKG
What Is Smart Packaging and Why Does It Matter? What Is Smart Packaging and Why Does It Matter? Packaging design originated at as purely functional, a way to protect the contents of consumer package goods during shipment and storage. Over the ... Kevin Keating at PKG
Is Portion Control Packaging Right for Your Brand? Is Portion Control Packaging Right for Your Brand? Many consumers “know” that a serving of a favorite food has, say, 200 calories, but do they know what an actual serving is? What does it look like? ... Kevin Keating at PKG
Consumer Demand and Manufacturing Costs Drive Flexible Packaging Trends Consumer Demand and Manufacturing Costs Drive Flexible Packaging Trends Flexible packaging is appearing on store shelves for an increasing number and variety of favorite consumer packaged goods. Everything from pet food ... Kevin Keating at PKG
The Thin Line: Using Cognitive Dissonance in Packaging Design The Thin Line: Using Cognitive Dissonance in Packaging Design Good packaging design requires an understanding of human psychology. Since that is true, those tasked with designing food and beverage packaging must ... Kevin Keating at PKG
Online Shopping Trends Raise Need for Better Protective Packaging Online Shopping Trends Raise Need for Better Protective Packaging Online grocery shopping is an increasingly big deal. According to data from IBISWorld, online grocery sales are expected to increase 9.5 percent ... Kevin Keating at PKG
The Art and Science of Effective Food Packaging when Form meets Function The Art and Science of Effective Food Packaging when Form meets Function In a typical supermarket, a shopper passes about 600 grocery items per minute. On the grocery shelf, competition for the attention of a consumer is ... Kevin Keating at PKG
Eco-Friendly Packaging: What Consumers Really Want Eco-Friendly Packaging: What Consumers Really Want Environmental consciousness, social responsibility, and sustainability are all hot button topics in consumer retail today. The real question is: do ... Kevin Keating at PKG
Clean Label Trend Continues. What Does It Mean for Food Packaging Design? Clean Label Trend Continues. What Does It Mean for Food Packaging Design? While there seems to be no clear consensus about what constitutes "clean label", the movement toward making products that qualify under the large ... Kevin Keating at PKG
5 Key Lessons Learned from the 2016 Pack Expo 5 Key Lessons Learned from the 2016 Pack Expo Chicago was abuzz with packaging innovation on November 6-9 this year, as it hosted approximately 50,000 attendees and more than 2,500 exhibits at ... Kevin Keating at PKG
The Psychology of Color in Food Packaging Design The Psychology of Color in Food Packaging Design Humans are hardwired to respond to color. What that response will be differs from culture to culture and even gender to gender, but the bottom line ... Kevin Keating at PKG
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