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Consumer First Insights
Sustainability
A Fresh Perspective: The Role of Sustainable Packaging in the Health Food Market
Consumer packaging design isn’t always quick to change. However, due to rapidly-rising environmental awareness, health food brands are being ...
Kevin Keating at PKG
Going Green: The Rise of Sustainable Packaging in Consumer Preferences
Introduction
Kevin Keating at PKG
5 Benefits of Corrugated Packaging
Corrugated packaging was invented when people needed to store goods safely and for long periods. Since 1894, when the first corrugated box was made, ...
Kevin Keating at PKG
5 Top Sustainable Materials for Packaging
From live animals to fashion finds, there are few limits on what you can ship through home delivery. With the rise of this tactic, it’s more ...
Kevin Keating at PKG
Environmentally Conscious Packaging Trends in 2023
More consumers are looking for eco-friendly packaging that takes Earth's fragile nature into account. Per PDI Technologies, 66% of consumers living ...
Kevin Keating at PKG
Sustainable Packaging Ideas That Protect Wildlife
Consumers and brands alike are concerned about protecting the planet’s wildlife. Companies are seeking ways to use more sustainable CPG packaging to ...
Kevin Keating at PKG
How to Implement Sustainable Packaging into Your Biggest Design Projects
Sustainable packaging can be costly and complicated, especially for large designs and products. The key is to simplify the process where possible. ...
Kevin Keating at PKG
4 Ideas for Bulk Packaging Design
Packing a single item for shipment can be a straight-forward process, but packing several items in one box can be challenging. This is called bulk ...
Kevin Keating at PKG
Why 2023 Could Be the Era of Sustainable Packaging
Brands are under more pressure to implement sustainable CPG packaging. Per KW-Ecoplus, 68% of brands have publicly announced their intent to maintain ...
Kevin Keating at PKG
Sustainable Packaging Trends of 2022
Sustainable packaging design is highly valued by today’s consumers. Many brands recognize this and seek to provide options that are completely ...
Kevin Keating at PKG
Sustainable Packaging: How Much Does It Really Cost?
The demand for sustainable CPG packaging is increasing. Per PR Newswire, the global market for environmentally friendly packaging could be worth ...
Kevin Keating at PKG
How to IMMEDIATELY Bring Attention to Your Product with Effective Packaging Design
72% of consumers say packaging design influences their purchasing decisions.
Kevin Keating at PKG
How to Appeal to Younger Audiences with Your Packaging
56% of consumers are drawn to a product by a recognizable logo on the packaging. 53% say bright colors attract their attention.
Kevin Keating at PKG
Limiting Use of Plastics to Create Environmentally Friendly Packaging
The commitment from many brands to reduce plastic CPG packaging couldn’t have come at a better time. National Geographic suggests 91% of plastic is ...
Kevin Keating at PKG
5 Brands That Have Utilized the Most Effective Packaging Designs
Packaging design can influence consumers when making product choices. Around 50% of consumers are willing to pay more for products packaged in ...
Kevin Keating at PKG
How to Make Your Packaging as Effective as Possible Using the Least Materials
Benefits of Effective Packaging Effective packaging houses your product and attracts customers. It's an important opportunity to connect with ...
Kevin Keating at PKG
What is Minimalist Packaging Design and Is It Right for Your CPG Brand?
A minimalist packaging design grabs the attention of consumers because of its understated properties. It isn’t as busy as other CPG packaging. It ...
Kevin Keating at PKG
5 Eco-Friendly Straw Options for CPG Brands
Plastic straws have become a controversial topic. Though they represent only a fraction of daily plastic use and pollution, one study shows enough ...
Kevin Keating at PKG
Is Reusable or Recyclable CPG Packaging a Better Option?
Sustainable packaging is extremely important to CPG customers. Reusable and recyclable packaging are two options that help reduce waste. Depending on ...
Kevin Keating at PKG
PepsiCo Has Set Some Aggressive Packaging Sustainability Goals
PepsiCo has given hope to many of its customers by setting aggressive sustainability goals. The aim is to use more environmentally friendly CPG ...
Kevin Keating at PKG
The Options for Reusable Packaging
There is a high demand for sustainable CPG packaging. Consumers are basing buying decisions on which materials are used.
Kevin Keating at PKG
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