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Consumer First Insights
Sustainability
How Can CPG Brands Reduce Waste Through Packaging?
Today’s consumers are concerned with sustainability. They make purchasing decisions based on whether a brand’s values align with theirs.
Kevin Keating at PKG
Are Paper Bottles a Practical and Sustainable Option for CPG Brands?
Companies like Coca-Cola and Absolut are testing paper bottles. New innovations are breaking barriers that make CPG packaging more sustainable, so it ...
Kevin Keating at PKG
Sustainable Packaging Strategies for CPG Brands
Sustainability is no longer just an idea CPG brands should try. It has become a must-have for companies to ensure a safer, cleaner environment.
Kevin Keating at PKG
Here's What You Need to Know About Compostable Packaging
Many customers prefer purchasing CPG products from companies that use compostable packaging. The market for compostable materials is growing ...
Kevin Keating at PKG
How Can Cannabis Packaging Be More Sustainable?
Of all the industries planning to go green, cannabis should be at the top. Sustainable packaging is just as important as sustainable products.
Kevin Keating at PKG
Why It Pays for CPG Brands to Choose Sustainable Packaging
There are many reasons to choose sustainable packaging for your CPG brand. These options reduce waste, are better for the environment, and increase ...
Kevin Keating at PKG
How Your CPG Brand Can Successfully Navigate Environmental Regulations
Sustainable CPG packaging has long been a concern for many consumers. They want materials they can easily recycle, like paper, wood, and even glass.
Kevin Keating at PKG
Post Consumer Recycled Materials And CPG Brands
What Are Post Consumer Recycled Materials? Post-consumer recycled materials (PCR) are the materials consumers recycle. This phrase refers to anything ...
Kevin Keating at PKG
Can the Environment Impact Your Packaging?
Environmental factors are important to consider when choosing CPG packaging materials. Conditions such as heat, rain, humidity, and sunlight can all ...
Kevin Keating at PKG
Coca-Cola is Testing Paper Bottles for Its Products
Sustainability is a concern across all areas of the food and beverage industry. Beverage companies continue looking for new ways of creating ...
Kevin Keating at PKG
How Your CPG Brand Can Be More Sustainable Through Green Packaging
McKinsey surveyed U.S. consumers in late 2020 and found that more than half are “highly concerned about the environmental impact of packaging in ...
Kevin Keating at PKG
Is Sustainable Packaging Less of a Priority Thanks to COVID-19?
Some CPG brands are in survival mode due to supply chain limitations. Does this mean brands are less worried about sustainability? How has the ...
Kevin Keating at PKG
Packaging Sustainability Is Not Just a Passing Trend
Sustainable packaging isn’t just a trend for next year. It’s the beginning of something much bigger. American consumers are increasingly aware of the ...
Kevin Keating at PKG
The Rise of Plant-Based Packaging
From edible spoons and straws to reusable takeout containers, plant-based packaging is coming to a consumer brand near you. 78 million metric tons of ...
Kevin Keating at PKG
PepsiCo Takes Strong Stance on Sustainable Packaging -- Will Other Brands Follow Suit?
Beverage giant PepsoCo, Inc. plans to use 25% recycled content in its plastic packaging by 2025. Furthermore, it wants all its global packaging to be ...
Kevin Keating at PKG
Do Consumers Really Want Biodegradable Packaging?
Biodegradable food packaging design is gradually being adopted for many food applications, but not just any biodegradable packaging will be suitable ...
Kevin Keating at PKG
Bioplastics Help Manufacturers Meet Packaging Sustainability Goals
In the classic 1967 movie The Graduate, Mr. McGuire famously recommends that Benjamin Braddock, Dustin Hoffman’s character, consider the plastics ...
Kevin Keating at PKG
Reducing Food Waste through Best Practices in Sustainable Packaging Design
Nobody likes wasting food, but in some cases, it is all but unavoidable. Food waste is any raw or cooked food, whether solid or liquid, which is ...
Kevin Keating at PKG
Discover How Sustainable Packaging Is One Edible Wrap Away
While much is being done in the quest for truly sustainable packaging, perhaps the most eco-friendly option being considered is edible packaging. But ...
Kevin Keating at PKG
5 Signs You Could Benefit from a Switch to Biodegradable Packaging
image credit: james wang via flickr cc It’s no secret in the CPG realm that packaging waste is a major concern. As brands strive to find the balance ...
Kevin Keating at PKG
5 Reasons Why Visible Sustainability Matters to Millennial Consumers
image credit: schvin via flickr cc
Kevin Keating at PKG
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