Consumer insights play a crucial role when developing great design. Only by understanding the consumer need can designers create brands, packaging or campaigns that solve problems and make emotional connections.
Last week Apple unveiled the latest version of the iPad--thinner, lighter, faster, as you might expect. But hidden amongst the normal fanfare was a pretty incredible statistic that 170 million iPads have been sold since the tablet launch three and a half years ago. That success was built on a stellar insight that there existed a space between the smartphone and the laptop. That insight led to not just a new product in the Apple line-up, but a whole new category.
Apple's success shows how great insight fuels great design. It hit on a truth that inspires the development of a game-changer. The team here at The Big Picture spend our time gaining insights big and small into consumer and marketing challenges, to find out how design can solve them.
Read more from the source: popsop.com
