Using Natural Color To Sell "Freshness"
The Evolution Of A Classic Brand
Ragu Pasta Brand Extension

Ragú Pasta

Leveraging the strong pasta sauce equity of Ragú, Ralcorp worked with PKG to create a natural brand extension.

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StateFair3

State Fair Brand Corn Dogs

A brand refresh brought new attention to America’s #1 corn dog brand.

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Borden Cheese Refresh

Borden Cheese

We gave Elsie a facelift and unified a fractured brand.

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